Our mission is simple:
To bring clean water to over 10,000,000 people by first bringing clean water to
300!
But you might be wondering, "Paul! How the heck is that going to happen?
How will we do this?"
I’ve stopped fixating on the "how" because I realized it was holding me back.
Instead, I began focusing on the "who." The more I thought about the "who," the
clearer the "how" became.
The "who" is God, and I believe everything starts from Him. As I reflected more on
the "who," new ideas started flowing. It’s about the people, the community, the
content creators, the messengers, brands, and others through whom God will
work through. Now, the only thing left to do is put everything together.
Here’s how we’ll make it happen starting with the handbag community and here's
how you can be a part of this too by simply just using the hashtag "teamnf300" or "teamfr300" (Although we've rebranded, we will still use the former hashtag "teamnf300"
-
A simple way to help on how you can help the us get 300 people access to clean drinking water is by using the hashtag #teamfr300 in your photo posts.
-
We'll use the hashtag #teamfr300 as credibility since greater exposure will create opportunities to partner with content creators who are passionate about supporting this cause.
-
When we partner with content creators in the handbag space, we’ll provide them with the communities discount code teamfr300 to share with their community. the discount code will allow us to track sales and allocate 40% of the revenue toward the fundraiser.
Here's an example of how any discount looks currently on Shopify
-
We’ll capture the sales that comes from the discount code "teamfr300" from our website every month and share it on our newsletter. A certain percentage of the sales that comes through the discount code will go to our fundraiser on charitywater.org
-
We’ve partnered with a reputable charity that has already helped bring clean water to over 12,000,000 people. You’ll even be able to see the funds raised through our dedicated fundraiser page on their website.
-
Our short-term goal is to provide clean drinking water to 300 people by July. Originally, we planned to reach this goal by the end of 2026, but the charity website only allows fundraisers to run for 6 months. Time is of the essence, and we are determined to succeed.
-
Once our YouTube/Instagram content creators have completed their videos; We will share them on our Instagram stories and newsletters. We've never done something like this BUT WE'RE DOING IT!
8. It doesn't stop at 300. Once we've reached the end of the fundraiser. We now have a broader list of partnerships and exposure in which we'll repeat the cycle. We'll continually add new products to our website that will attract a larger audience and that would mean a bigger goal next time. We are present on different platforms and not just our website so the sales generated on our other platforms will help us maintain the business while we can look for ways on donating more to our never ending fundraisers. 40% is just the start! In the future we want to raise our donations even higher!
9. Repeat, repeat and repeat! This is "how" we do it. It starts with something so small like using the hashtag #teamfr300
I believe we can do it!
- Paul; Owner of Ferial Rose